We offer all our clients a bespoke competitor analysis service. This allows them to review their current market position against the competition.
Understanding what competitors are doing from a communications point of view gives clients an opportunity to determine what they must do to become or remain the market leader in their industry sector. It also places clients in a position to review the strengths and weaknesses of their competitors so they can find a gap in the market. A competitor analysis can provide all of this insight.
Share of voice
We can present a competitor analysis displaying the share of voice for clients against their competitors and provide recommendations on next steps. A competitor analysis can either be done at the start of a campaign or updated on a quarterly or monthly basis depending on the client’s requirements.
Magenta can look at the number of pieces of coverage secured by competitors against how these pieces were secured – was it through a press release, or a by-lined opinion piece, for instance?
Website comparison
We can also look at how competitor websites measure up against your own. For example:
- Mobile responsiveness
- Domain authority
- Keyword rankings
- Blog topics and frequency
This information will be packaged up to allow us to create a tailored integrated communications plan.
to discuss how Magenta can help you.
Latest Case Studies
Case study: Kam Singh and EMCOR UK
Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG
Internal comms case study: Unravelling what employees really think
One of our facilities management clients with multiple service lines and dispersed teams was concerned that some employees may not feel part of the company’s
University of Sussex case study: building a procurement blueprint
In advance of the University of Sussex’s first-generation outsourcing programme for its facilities management and catering, conferencing and banqueting services, Magenta was commissioned to run
Latest News & Views
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform.
Trans-forming marketing
All around the world, people gather to recognise Transgender Awareness Week on 13-19th November. This is a recognition of the Trans, Non-Binary and Intersex (TNBI)
The digital revolution
From advertising to advocacy, it’s hard to deny the impact social media has on our day-to-day life.
