How your business looks professionally is nearly just as important as its operations
When considering the creative image of your company brand, ensuring you have high-quality, attractive images helps with this continuity.
Whether you need professional images of your team, or the products you sell, it is important to place priority on the art direction of such images.
Art direction/photoshoots planning
Do you want a sleek, classic professional standard of image, or will having more creative flare have more benefit to you? Once you understand these aspects, your art direction should become a lot easier to decipher. Here at Magenta, the direction and expertise of creative director Mark Parry helps to put clients at ease, with his skills in digital media formation and artistic license.
Using professional photography is a great way to showcase the elements of your business that deserve to be shown off. Having up-to-date and polished team photos on your website will help give prospective clients an understanding of who they are potentially going to be working with.
Art direction/photoshoots to build a personal connection
Having an established personal connection through the use of images will help to grow a great working relationship. Similarly, having professional shots of any products that clients could potentially purchase will help to instil trust, as clients have an opportunity to view before they buy.
Here at Magenta, we have access to great professional photographers and videographers that can help your art direction come to life, with the help of creative director Mark.
to discuss how Magenta can help you.
Latest Case Studies
Case study: Kam Singh and EMCOR UK
Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG
Internal comms case study: Unravelling what employees really think
One of our facilities management clients with multiple service lines and dispersed teams was concerned that some employees may not feel part of the company’s
University of Sussex case study: building a procurement blueprint
In advance of the University of Sussex’s first-generation outsourcing programme for its facilities management and catering, conferencing and banqueting services, Magenta was commissioned to run
Latest News & Views
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform.
Trans-forming marketing
All around the world, people gather to recognise Transgender Awareness Week on 13-19th November. This is a recognition of the Trans, Non-Binary and Intersex (TNBI)
The digital revolution
From advertising to advocacy, it’s hard to deny the impact social media has on our day-to-day life.
