Research conducted by Magenta has shown that communications priorities are changing. Our survey of 2,000 employees found that, despite 83 per cent of leaders agreeing that business-to-employee communications is more important today than prior to 2020, 35 per cent admitted they lack expertise in this area. Read our white paper about the importance of effective business-to-employee (B2E) communication for more insight.
Internal communication is not a new phenomenon, but it has never been more important. Here are our top 5 tips for effective business-to-employee communication:
1. Leadership communication to employees
Whilst this might seem obvious, having consistent and interpersonal communication from leaders is an aspect of business-to employee-communication that is often overlooked. It is dangerous to assume that your employees have a clear understanding of why certain business decisions are made, or your own thought process behind it. By integrating regular company updates and communication from leaders, employees are given the opportunity to understand business decisions, and not feel as if they are being left in the dark.
2. Employee retention
Employee retention is something all businesses should strive for, as high turnover is costly in money and time. For your business to have great retention, communication is key. Employees are more likely to remain in a job if they feel valued there. Our survey showed that because of poor communication, 59 per cent of men and 46 per cent of women were likely to suffer from a lack of loyalty to their company. That could mean over half of your workforce not having motivation to stay with you. This further demonstrates how having regular communication with you team at all levels is essential for employee retention.
3. Effective reward and recognition
The basics of B2E communication will include mention of business aims and updates, but a step up would include direct communication with employees. That is why creating recognition schemes and encouraging a shared culture helps employees feel recognised for their work and a valued team member.
By creating these rewards schemes, your business can also communicate its principles and values by recognising work that reflects them. 53 per cent of employees stated in our research that effective communication is important because it promotes team spirit. This reflects how recognition schemes can improve the stability of your team.
4. Brand and corporate culture
As hybrid working becomes the new norm, creating a work culture can be more difficult since your employees are less likely to all be in the same place at once. Our survey found that only 39 per cent of employees agreed that their employer was clear about how, when and where they’re supposed to work since covid restrictions were lifted. Clear communication about expectations with new hybrid policies will help to ease stress and aid productivity. Creating remote opportunities for corporate culture through B2E communication can also aid wellbeing.
5. Change communication
Having a well-established channel of B2E communication will help when sharing news about changes in the business. It is important to always communicate with employees to keep them informed and engaged in the process. Employees will not feel left behind by their employer and may be more engaged and on board with proposed changes.
Through effective business-to-employee communication, your business can benefit from greater employee satisfaction, retention and productivity. Magenta can help with your business-to-employee communication, and contact us if you want to get started on your B2E journey!
