Magenta is thrilled to have been crowned GOLD winners for ‘Best Use of Media Relations’ at the 2022 Chartered Institute of Public Relations (CIPR) PRide Awards. To cap it off, Magenta was also awarded SILVER for the ‘Best Integrated Campaign’.
Best Use of Media Relations
Over the past year, Magenta has ensured that its client, Freespace, a workplace technology company, has become a trusted expert in workplace and office occupancy data. Magenta secured a consistent flow of high-profile tier one media coverage that aligned with Freespace’s own marketing objectives.
January 2022’s coverage alone amounted to a readership of more than 1.7 billion. Freespace’s analytics revealed that during that month:
- Direct website traffic increased by 25.70%
- Brand search increased by 10.62%
- Freespace Index downloads increased by 66.67%
Coverage throughout the year included a front-page piece in the Financial Times, regular placements in The Times, daily mentions in the Evening Standard throughout January 2022, and a consistent number of articles in international professional services outlet, Bloomberg.
In addition, Freespace CEO, Raj Krishnamurthy, was interviewed live on Sky News’s Ian King Show. This fulfilled Freespace’s key objective of appearing on mainstream broadcast media. Raj discussed how the Omicron Covid variant was impacting office occupancy in the UK and London and featured a Freespace branded graph on screen.
Best Integrated Campaign
Magenta was also successful in the ‘Best Integrated Campaign’ category for our work with Business Moves Group (BMG). By using search engine optimisation (SEO) strategies in addition to PR and communications work, we were able to improve its position in search results. Since starting the project in 2021, we have seen 54% of all conversions (actions such as making an email or phone call) occurring on BMG’s website can be attributed to organic traffic sources.
By tracking organic traffic and website conversions, we can estimate that organic search is directly attributable to six inbound calls or emails each month. This tallies with what we have heard when we spoke to BMG, who said their sales team had been receiving a noticeable increase in enquiries from companies that they had not engaged with before.
We’d like to thank the CIPR for recognising our work as we continue to evolve our service offering to clients and aligning them with some of the country’s most high-profile and topical debates.
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