Greg Bortkiewicz

Attendees of Workplace Futures 2025 standing in the main hall of the conference

Workplace Futures 2025: AI, data, and the future of facilities management

AI is the megatrend of our time. Since the launch of ChatGPT in 2022, the technology has transformed from something we all vaguely understood to …

A mobile phone with Gemini and ChatGPT app icons on the screen

First study on generative AI’s impact on communications reveals 80% of content writers use Gen AI, but only 20% say their manager knows

PRESS RELEASE5th November 2024 CheatGPT? Generative text AI use in the UK’s PR and communications profession is the first report to provide in-depth insight into …

Five newspapers folded on top of each other on a table

Case study: Kam Singh and EMCOR UK

Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG …

Greg Bortkiewicz standing outside the Brighton Centre with a banner for brightonSEO 2024 on the building

Five key takeaways from brightonSEO 2024

Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …

Someone holding an ETI Thermapen to check the temperature of chicken

A PR campaign case study: How we used a study to drive a national conversation on food safety

Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …

A person holding and reading a business newspaper

Using data to secure regular national coverage – a PR case study with Freespace

Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …

A hand holding a mobile phone with Google search open on the screen

What the March 2024 Google core update means for your content strategy

Google rolled out its March 2024 core update earlier this month. It releases one or two big core updates each year to tweak its search …

Good Business campaign – Guy Battle Q&A

In this interview for our Good Business campaign I spoke with Guy Battle, CEO at Social Value Portal (SVP). We discussed how Social Value has …

A laptop on a desk with ChapGPT on the screen

Market research: Ethical uses of generative text AI

It’s nearly a year since ChatGPT burst onto the scene. What was first viewed as a fun tool play around with quickly established itself as …

ChatGPT and the communications industries: Navigating the realities vs. hype

ChatGPT and its competitors present both immense challenges and opportunities for the communications industry. These tools have the potential to revolutionise the way content is …