Workplace Trends recap: Research Summit in April 2023
Last week I attended the Workplace Trends Research Summit in London. As always, the event was packed full of data-led insight and fantastic speakers. I’ve …
Greg Bortkiewicz
Magenta releases white paper on generative AI
Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …
Guide to paid digital media
Google has become synonymous with digital marketing. A few mind-boggling statistics make it easy to see why. As of the end of 2022, Google’s share of …
Search engine optimisation project: What does the first three months look like?
A search engine optimisation (SEO) project can be evaluated by many metrics, but at its core the purpose of a project is to improve the …
Why social media should be a part of your SEO strategy
The three core pillars of search engine optimisation (SEO) are on-site (technical), off-site (backlinks) and content. Within those three broad pillars there are numerous other …
IWFM London Region conference recap
On 15th November I attended the IWFM London Region conference. The theme was ‘Back to the future’ and included plenty of references to the film. …
Magenta shortlisted for two awards at the CIPR Pride Awards 2022
Magenta Associates is delighted to announce that it is has been shortlisted for two awards at the 2022 Chartered Institute of Public Relations (CIPR) PRide …
Making paid media part of your marketing strategy
Paid media is an effective method for promoting content and driving exposure. It can be a fantastic way to expand your reach as a company, …
Workplace Trends Research Summit review
I recently attended the Workplace Trends Research Summit at the Cavendish Centre in London. It was great to be back at an in-person event! The …
What are the benefits of employee engagement?
Employee engagement is a term that is often thrown around as the solution for workplace challenges. Before we get into the benefits, let’s first try …
