Good Business campaign – Robb Cunningham
For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net …
Jo Sutherland
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform. …
Good Business campaign – Sebastian Bachelier
For the third instalment in our new Good Business series, Jo Sutherland sat down with Sebastian Bachelier, Senior Partnerships & Campaigns Manager at the Living …
Introducing our Responsible Communications Charter
Communications can shape our understanding, influence actions, and build trust. Sometimes it can do the opposite. At Magenta, we understand the power of words and …
Good Business campaign – Andrea Charlson
For the second instalment in our new Good Business series, Jo Sutherland spoke with Andrea Charlson, managing director at Madaster UK. Can you give us …
Celebrating five years as MD of Magenta Associates
October marks nine years for me at Magenta Associates, with five of those as MD. While I’ll save the grand reflections for my decade milestone, …
What is sustainability storytelling and why is it important?
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
Good Business Campaign – Guenaelle Watson
For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group …
Why academics need PR: how promoting research can boost university reputation, funding and student recruitment
Academics are renowned for producing world-class, cutting-edge research. From groundbreaking discoveries to thought-provoking theories, their contributions often shape industries, influence policy, and impact society in …
Demonstrating ROI with account-based marketing: a bridge between PR, marketing and sales
It’s crucial to align public relations (PR), marketing and sales efforts for businesses looking to grow in a sustainable way. One of the most effective …
