Jo Sutherland

The words account based marketing appear above a triangle spilt into three rows. The words identify, target and engage are in each row

Demonstrating ROI with account-based marketing: a bridge between PR, marketing and sales

It’s crucial to align public relations (PR), marketing and sales efforts for businesses looking to grow in a sustainable way. One of the most effective …

IFMA World Workplace Europe

This month, delegates of the World Workplace Europe event hosted by IFMA congregated in Schiecentrale, Rotterdam’s former power plant and now much-loved national monument, to …

Good Business campaign – Mike Bullock Q&A

For the next instalment of our Good Business campaign, I spoke to Mike Bullock, CEO at Corps Security. Under Mike’s leadership, Corps has transformed its …

Good Business Campaign – Terry Mills Q&A

In this interview for our Good Business campaign I spoke with Terry Mills, COO at Cloudfm. We focused on procurement, including the fact that Cloudfm …

The story of Magenta

This week is National Storytelling Week. A week of tales, narratives, and reflections on the past, we thought, why not tell the story of Magenta? …

Good Business Campaign – Lizzie Neave and Mel Taylor Q&A

Organisations are increasingly being called upon to re-evaluate their roles in society, their environmental impact, and their responsibility to their employees and communities. Churchill has …

Good Business Campaign – Adam Jones Q&A

For the seventh interview in our Good Business series, I spoke with Adam Jones, marketing consultant at commercial property and building consultancy firm Workman LLP. …

Good Business campaign – Alistair Blackmore Q&A

For the sixth interview in our Good Business series, Jo Sutherland spoke with Alistair Blackmore, head of sustainability at Bidwells. Alistair discussed his background and …

Good Business campaign – Sally Leigh Q&A

The fifth interview in our Good Business series is with Sally Leigh, strategic purchasing and logistics director at Elior UK. Sally talks us through the …