Magenta releases white paper on generative AI
Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …
Comms views
The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
Building Resilience in the Built Environment
As our building resilience campaign comes to a close, we held our final Q&A with William Poole-Wilson, the founder of workplace design and strategy architects …
Building Resilience in the Built Environment
This week, we hosted our building resilience Q&A with Andrew Wood and Simon Murphy of DMA Group. They offered their expert opinions from the construction …
How to communicate your vision and mission to employees – and have it stick
Internal employee communications has, without doubt, becoming more challenging since the turn of the decade. In response to the pandemic, many firms switched to and …
The benefits of entering an industry award – and winning!
Award season is approaching, and businesses will no doubt be considering entering industry awards for their target categories. However, entering awards schemes can be expensive …
How to reduce your energy bills
Last month, I issued a call via LinkedIn to say that Magenta was looking for an energy management expert – someone to come in and …
Cutting through the noise: how to make your media comments stand out
Journalists are under immense pressure. Their time is precious, particularly those working on national news desks. Over the past two years, the current affairs landscape …
How to plan and build an effective content marketing strategy
The way businesses conduct their content marketing is constantly evolving. More messaging is being shared, on more channels, over more hours of the day. Consumers …
How to use integrated communications to engage with employees
With businesses going through unprecedented change, the importance of integrated communications has never been as crucial as it is now. Leaders are making big decisions …
Your top 5 tips for effective business-to-employee communication
Research conducted by Magenta has shown that communications priorities are changing. Our survey of 2,000 employees found that, despite 83 per cent of leaders agreeing …
