Looking back: The birth of Magenta Associates
This year was a significant one for Magenta Associates. I set up this business 13 years ago after spotting a gap in the market. I …
General
Good Business campaign – Andrea Charlson
For the second instalment in our new Good Business series, Jo Sutherland spoke with Andrea Charlson, managing director at Madaster UK. Can you give us …
King’s College London case study: creating internal comms fit for the audience
Magenta supported King’s College London’s estates team with a variety of internal communications projects. The university was undergoing some changes, and these needed to be …
Good Business Campaign – Guenaelle Watson
For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group …
Workplace consultancy case study: Hundreds of media hits for hybrid working client
Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted …
A PR campaign case study: How we used a study to drive a national conversation on food safety
Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …
Using data to secure regular national coverage – a PR case study with Freespace
Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …
London Festival of Architecture 2024
In June, the London Festival of Architecture returned for its 20th year in the capital. Being such a landmark anniversary across two decades, the month-long …
Allyship in the workplace
June has come around again, marking the start of Pride Month. We see companies fill their social media page with rainbow flags and pictures of …
Progressive highlights
Magenta is a communications specialist for progressive organisations. Every week, we share snippets of campaigns worked on by our team across various areas – from carbon, ESG …
