Good Business Campaign – Guenaelle Watson
For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group …
General
Workplace consultancy case study: Hundreds of media hits for hybrid working client
Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted …
A PR campaign case study: How we used a study to drive a national conversation on food safety
Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …
Using data to secure regular national coverage – a PR case study with Freespace
Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …
London Festival of Architecture 2024
In June, the London Festival of Architecture returned for its 20th year in the capital. Being such a landmark anniversary across two decades, the month-long …
Allyship in the workplace
June has come around again, marking the start of Pride Month. We see companies fill their social media page with rainbow flags and pictures of …
Progressive highlights
Magenta is a communications specialist for progressive organisations. Every week, we share snippets of campaigns worked on by our team across various areas – from carbon, ESG …
Magenta is lucky 13
Magenta is a teenager! Last month, we celebrated our 13th birthday at our annual summer party. When our founder Cathy Hayward founded Magenta in …
Magenta party 2024
In May, we gathered for our annual rooftop Magenta Party, to celebrate our 13th birthday! Together, we overlooked the central London skyline and were joined …
The Watercooler
HR and well-being industry professionals gathered for the leading employee health, well-being and workplace culture event – the Watercooler.
