We create meaningful and valuable content that attracts attention and engages your audience.
Marketing simply isn’t possible without rich content. Quality content is key to building a strong relationship with your target audience, generating leads and driving sales. Defining relevant content forms the basis of any PR, marketing, or social strategy. With our expertise, we can talk to your customers in a language that they understand whilst communicating your key messages and topical issues they care about.
We cut through the noise by producing content marketing across an array of mediums including white papers, emails, reports, guides, tender documents, blogs, video, infographics, press releases, print publications and social media. We have delivered content and strategy for a multitude of international and UK based clients across the built environment sector for both internal and external purposes.
The benefits of content marketing
Content marketing improves reputation, promotes better search engine visibility, expands brand awareness and sparks social media interaction. A consistent approach nurtures the relationship you have with your customers and establishes relationships with prospects.
Cementing yourself as a thought leader puts you in a more favourable position in the sales cycle. When your customers and prospects view your company as a trustworthy provider, partner even, understand your business and the solutions you are offering, and see you as a valuable, familiar source for advice, they are more likely going to turn to you when it is time to buy. Connect with your audience in an authentic, genuine way and be remembered for the right reasons.
to discuss how Magenta can help you.
We get under the skin of your business, challenge the status quo, and come up with fresh ideas to tell your story. Our creativity and out of the box thinking will get your voice heard.
Content marketing isn’t only good for your customers, it’s good for your bottom line.
“We engaged Magenta for a number of years to write a series of content pieces ranging from case studies, newsletters, social posts, and brochures. The consultancy has a keen eye for detail, both in the written word and design, and the team knows exactly how to structure engaging and standout content.”
Angela Love
Active Workplace Solutions
Latest Case Studies
Case study: Kam Singh and EMCOR UK
Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG
Internal comms case study: Unravelling what employees really think
One of our facilities management clients with multiple service lines and dispersed teams was concerned that some employees may not feel part of the company’s
University of Sussex case study: building a procurement blueprint
In advance of the University of Sussex’s first-generation outsourcing programme for its facilities management and catering, conferencing and banqueting services, Magenta was commissioned to run
Latest News & Views
Twelve years of supporting The Clock Tower Sanctuary
After a freezing and damp night, it meant a lot to us to be a part The Big City Sleepout in support of The Clock Tower Sanctuary.
Good Business campaign – Andy Daly
For the final instalment of our Good Business series this side of the year, MD Jo Sutherland sat down with Andy Daly, Head of Corporate
Good Business campaign – Robb Cunningham
For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net
