Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG director Kam Singh.
To raise both Kam’s profile and that of EMCOR UK, Magenta devised a comprehensive strategy focusing on media engagement, thought leadership, and event appearances, ensuring that Kam’s expertise on carbon and sustainability reached the right audiences.
A strategic approach to profile raising
Our approach began with a deep dive into Kam’s knowledge and perspectives on carbon management, enabling us to shape authentic and compelling messaging. We interviewed Kam and captured all his opinions and expertise.
The goal was to highlight EMCOR UK’s position as a leader in delivering carbon transformation projects, and to enhance Kam’s position as a thought leader in the ESG space.
Key tactics included securing media coverage, coordinating speaking opportunities at industry-leading events, and drafting and distributing press releases about Kam’s promotion and EMCOR UK’s Carbon Transformation service.
A blend of PR tactics
Media articles and thought leadership
We pitched, secured and drafted articles in several outlets, including:
- Maintaining momentum: Three key carbon trends in 2024 (Green Business Journal)
- Why energy should be a price risk management project (Energy Manager Magazine)
- Energy as a risk – how to reduce energy usage and protect your business (FMUK)
We also secured Kam an interview with the editor of FMJ where he provided more detail about his experience in carbon projects.
These articles positioned Kam and EMCOR UK as forward-thinking leaders in the carbon space, addressing both challenges and solutions for businesses aiming to reduce their carbon footprint.
Proactive media comments
In addition to full-length articles, we used our bank of approved comments from Kam to draft and distribute proactive commentary in response to relevant news.
This resulted in coverage with numerous outlets, including Facilitate (in response to the budget), TWin FM (in response to a carbon offsetting story), and Smart Buildings magazine (in response to a story about energy efficiency).
These comments demonstrated Kam’s expertise and ensured that EMCOR UK’s voice was present in key industry debates.
Press releases and news coverage
We generated further visibility through carefully crafted press releases announcing Kam’s promotion to ESG Director and the launch of EMCOR UK’s Carbon Transformation service. Both releases were picked up by numerous FM titles and ensured that Kam and EMCOR UK’s name featured regularly in target trade press.
Event appearances
Speaking engagements provided another powerful platform for Kam to discuss his expertise. At the 2023 EMEX conference, Kam was a speaker on a panel that discussed “How businesses can reduce their energy costs”.
Kam will be speaking at Anticipate London 2024 on a panel that will explore real-life examples of how to collaborate closely with the supply chain, and the benefits it brings to FM – and to FM’s clients.
PR and comms support
If you want support with media relations, thought leadership and speaker opportunities, get in touch with our team.
