Communications can shape our understanding, influence actions, and build trust. Sometimes it can do the opposite. At Magenta, we understand the power of words and our responsibility to use them thoughtfully. That’s why we’ve developed our Responsible Communications Charter, a set of guiding principles designed to ensure our communications are transparent, trustworthy, and impactful.
Why a charter?
We believe that responsible communication isn’t just about avoiding harm – it’s about actively contributing to a better, more informed world. Whether we’re advocating on behalf of our clients or promoting our own initiatives, we recognise that our words have the power to inspire, inform, and create change.
Our Responsible Communications Charter serves as both a commitment and a compass. It’s a commitment to hold ourselves to the highest ethical standards, and it will guide us as we navigate an increasingly complex communication landscape.
Our core values
At the heart of our Responsible Communications Charter are three core values that underpin everything we do:
- Progressive: We think differently and create fresh perspectives. We challenge thinking, provide new ways of seeing things, and ask the difficult questions when needed. Our quest to drive positive change and inspire real action is passionate, fair, and fearless.
- Human: We build meaningful connections and tell the stories that matter. We bring stories and facts to life in ways that people can truly relate to, respecting and valuing the diversity of our audiences and our ecosystems.
- Expert: We believe that results and how they are achieved matter. We respect excellence, truth and honesty. We combine cutting-edge thinking with reliable research and evidence to create powerful, energised and ethical communications.
Key principles of the charter
Our charter isn’t just a document – it’s a framework for action. It covers everything from the clients we choose to partner with to the way we represent facts and the technologies we use. Here are a few of our key commitments:
- Transparent client relationships: We work with clients who share our values, ensuring alignment in our shared commitment to ethical and sustainable practices.
- Rigorous fact-checking: Truth is at the heart of everything we do. Every claim we make is substantiated, verified, and reviewed by senior team members.
- Inclusivity and respect: We’re committed to inclusive, culturally sensitive communication that represents diverse perspectives and ensures accessibility.
- Ethical use of technology: From AI to data management, we use technology responsibly, with human oversight and a clear respect for privacy and security.
- Continuous improvement: Our charter isn’t static. We conduct regular audits, seek feedback, and continually adapt to uphold best practices and industry standards.
Responsible communication matters
Trust and credibility are earned through consistent, honest, and thoughtful communication. By establishing and adhering to our Responsible Communications Charter, we’re not only strengthening our own integrity but setting a standard we hope others in the industry will follow.
Magenta is proud to champion responsible communication, and we’re excited to see the positive impact this approach has on our clients, partners, and the industry. Words have power – and we’re committed to using ours for good.
Download our Responsible Communications Charter and contact us to discuss how we can support your business.
