FOUNDER AND CHAIRMAN
Cathy Hayward is a communications specialist with more than 20 years’ experience in a range of journalistic, publishing and marketing roles. She set up Magenta in spring 2011 to plug the gap between the big PR agencies, which have huge expertise but not always the in-depth knowledge of the clients and publications, and the one-man-bands who are brilliant with their clients and the journalists but often don’t have the necessary skills and bandwidth.
Her Magenta role followed a career in B2B journalism which included founding and editing FM World, now Facilitate, magazine, and writing for titles as diverse as Marketing Week, Charity Finance, Soccer Analyst, Financial Management, Director, Supply Management and Unions Today.
She is chairman of the Institute of Workplace and Facilities Management’s London region and head of the CoreNet UK Chapter’s events committee.
Cathy is not known for sitting still. If she’s not spending time with her children or working on her latest novel you’ll probably find her adventuring on an epic hike with her husband.
Articles by Cathy Hayward
The digital revolution
From advertising to advocacy, it’s hard to deny the impact social media has on our day-to-day life.
Looking back: The birth of Magenta Associates
This year was a significant one for Magenta Associates. I set up this business 13 years ago after spotting a gap in the market. I
Magenta Associates becomes employee owned
Magenta Associates, the communications specialist for progressive organisations, is now owned by its employees. We have set up an Employee Ownership Trust which owns the
