FOUNDER AND CHAIRMAN
Cathy Hayward is a communications specialist with more than 20 years’ experience in a range of journalistic, publishing and marketing roles. She set up Magenta in spring 2011 to plug the gap between the big PR agencies, which have huge expertise but not always the in-depth knowledge of the clients and publications, and the one-man-bands who are brilliant with their clients and the journalists but often don’t have the necessary skills and bandwidth.
Her Magenta role followed a career in B2B journalism which included founding and editing FM World, now Facilitate, magazine, and writing for titles as diverse as Marketing Week, Charity Finance, Soccer Analyst, Financial Management, Director, Supply Management and Unions Today.
She is chairman of the Institute of Workplace and Facilities Management’s London region and head of the CoreNet UK Chapter’s events committee.
Cathy is not known for sitting still. If she’s not spending time with her children or working on her latest novel you’ll probably find her adventuring on an epic hike with her husband.
Articles by Cathy Hayward
Magenta supports Anabas with corporate communications around change in ownership
Magenta Associates, the integrated communications agency for the built environment, has successfully supported corporate office FM specialist Anabas with a variety of internal and external
Eight things you need to know before you start talking about your workplace change
Your organisation is moving offices next year, you’re having a major refurb or introducing new ways of working or new technology. Or perhaps you’re planning
Back to work: Communicating the return to the office
Within the next few months, corporate offices will start opening their doors again. This reoccupation will be gradual. There’s not going to be the sudden
