Client director
As Magenta’s director, Shahlia helps our clients achieve their communications goals in new and interesting ways. She’s passionate about story-hunting, developing new ideas and building productive relationships with interesting people. Over the past 20+ years Shahlia has built up experience working across sectors for big household names as well as smaller start-ups. She has worked in full-service agencies and in-house so she understands the pressures and motivations that guide PR and comms from both sides of the fence.
Shahlia oversees the client delivery teams, ensuring we’re always working to the highest standards, questioning the status quo, and delivering above expectations. She has spoken at industry events on the value of impactful communications and the importance of effective D&I strategies, and currently holds the record for writing winning award entries.
Outside of the office, Shahlia is a professional mentor with The Girl’s Network and severely overspends on skincare products.