How to write a press release
Journalists receive hundreds of press releases every day. As a PR professional, I’m responsible for writing many of them. As a former trade media editor, …
How to write quality content for SEO and user experience
Content marketing is one of the core services at Magenta, aided by the fact that we have multiple former journalists on our books. We pride …
World environment day – why does it matter?
We cannot turn back time, the site for world environment day reminds us, but we can grow trees, green our cities, rewild our gardens, change …
Cision’s 2021 Global State of the Media report
Last week I attended Cision’s 2021 Global State of the Media live event. This addressed public (dis)trust and freedom of the press and what journalists …
Magenta is shortlisted at The Property Marketing Awards
We are thrilled to announce that we have been shortlisted at the 2021 Property Marketing Awards in the Best Use of PR (including social media) …
Supporting Mental Health
The pandemic has hit us hard in almost every way possible. One of the biggest things it’s taught us is just how important physical interaction …
Backlinks and PR – how media relations can support SEO
Last month I wrote about why an SEO strategy is essential for business success. In this blog I’m going to dig deeper into one specific …
Standing tall for World FM Day 2021
Today, 12th May, is World FM Day 2021 and this year’s theme is ‘Celebrating FM: standing tall beyond the pandemic’. The purpose of World FM …
The 10 people who’ve had the most impact on Magenta over the past decade
With Magenta celebrating its tenth year in business in 2021, it’s given me the opportunity to reflect on the past decade. In my last blog, …
How can PR save the planet?
PR and communications can play a pivotal role in saving the planet. That sounds like a grandiose claim, so let me explain why it makes …
