What is sustainability storytelling and why is it important?
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
Five key takeaways from brightonSEO 2024
Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …
Good Business Campaign – Guenaelle Watson
For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group …
Magenta Associates becomes employee owned
Magenta Associates, the communications specialist for progressive organisations, is now owned by its employees. We have set up an Employee Ownership Trust which owns the …
Workplace consultancy case study: Hundreds of media hits for hybrid working client
Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted …
Why academics need PR: how promoting research can boost university reputation, funding and student recruitment
Academics are renowned for producing world-class, cutting-edge research. From groundbreaking discoveries to thought-provoking theories, their contributions often shape industries, influence policy, and impact society in …
Demonstrating ROI with account-based marketing: a bridge between PR, marketing and sales
It’s crucial to align public relations (PR), marketing and sales efforts for businesses looking to grow in a sustainable way. One of the most effective …
A PR campaign case study: How we used a study to drive a national conversation on food safety
Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …
Using data to secure regular national coverage – a PR case study with Freespace
Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …
Summer wellbeing blog: tips this self-care day
The sun is out (sometimes)! Though this June and July have seen some temperature highs, and certainly some cloudy temperature lows… it’s important to take …
