Celebrating five years as MD of Magenta Associates
October marks nine years for me at Magenta Associates, with five of those as MD. While I’ll save the grand reflections for my decade milestone, …
King’s College London case study: creating internal comms fit for the audience
Magenta supported King’s College London’s estates team with a variety of internal communications projects. The university was undergoing some changes, and these needed to be …
What is sustainability storytelling and why is it important?
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
Five key takeaways from brightonSEO 2024
Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …
Good Business Campaign – Guenaelle Watson
For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group …
Magenta Associates becomes employee owned
Magenta Associates, the communications specialist for progressive organisations, is now owned by its employees. We have set up an Employee Ownership Trust which owns the …
Workplace consultancy case study: Hundreds of media hits for hybrid working client
Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted …
Why academics need PR: how promoting research can boost university reputation, funding and student recruitment
Academics are renowned for producing world-class, cutting-edge research. From groundbreaking discoveries to thought-provoking theories, their contributions often shape industries, influence policy, and impact society in …
Demonstrating ROI with account-based marketing: a bridge between PR, marketing and sales
It’s crucial to align public relations (PR), marketing and sales efforts for businesses looking to grow in a sustainable way. One of the most effective …
A PR campaign case study: How we used a study to drive a national conversation on food safety
Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …
