We use search engine optimisation to help customers find your business
Search engine optimisation (SEO) is the practice of increasing the quality and quantity of traffic to a website through organic search results.
Research from SEO Inc in March 2021 found that organic traffic to websites is growing and has reached 53 percent in 2021. Now think back to when you last searched something on Google. Did you click the top result, or did you scroll down the page? How often do you click to see results 11 – 20?
SEO Inc suggests that about 20 per cent of people click the top result, dropping down to around 8 per cent for the 10th result. People expect instant answers and trust search engines to provide them. If you don’t appear high on the list of results, you won’t get the traffic you want.
We run SEO campaigns alongside PR and communications to deliver the best results. Quality content is a huge part of a successful SEO campaign and the benefits of having the same team working on the content, PR and SEO campaigns cannot be understated.
A successful integrated campaign will see your business rank higher in search results for key terms, generate more organic website traffic and increase the number of leads through inbound marketing.
to discuss how Magenta can help you.
We have supported client Business Moves Group (BMG) with search engine optimisation since December 2020. The results so far have been fantastic – the site now ranks much higher for targeted keywords, website traffic has improved in all key metrics, and SEO visibility in local markets is up. Best of all, we have determined that six people every month are calling or emailing BMG after finding the company through organic search.
“I was not familiar with SEO, but Magenta have made everything so easy to understand. The results have been outstanding and the campaign is paying for itself with new business leads”
Rachel Houghton
MD at Business Moves Group
Latest Case Studies
Case study: Kam Singh and EMCOR UK
Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG
Internal comms case study: Unravelling what employees really think
One of our facilities management clients with multiple service lines and dispersed teams was concerned that some employees may not feel part of the company’s
University of Sussex case study: building a procurement blueprint
In advance of the University of Sussex’s first-generation outsourcing programme for its facilities management and catering, conferencing and banqueting services, Magenta was commissioned to run
Latest News & Views
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform.
Trans-forming marketing
All around the world, people gather to recognise Transgender Awareness Week on 13-19th November. This is a recognition of the Trans, Non-Binary and Intersex (TNBI)
The digital revolution
From advertising to advocacy, it’s hard to deny the impact social media has on our day-to-day life.
