With a workforce exceeding 3,500 employees across various roles and locations, Corps Security identified a critical gap in its internal communications. Many employees were struggling to stay informed and engaged, with key business updates failing to reach all levels of the organisation. An internal survey highlighted these challenges, prompting Corps Security to seek a strategic solution. That’s where Magenta Associates stepped in.
The challenge
Corps Security needed a comprehensive and engaging internal communications strategy to:
- Improve company-wide engagement and ensure clear, consistent information sharing.
- Foster a stronger sense of connection among employees.
- Increase managerial involvement in internal communication.
- Identify and support disengaged employees before issues escalated.
The solution: A data-driven communications overhaul
Magenta Associates collaborated closely with Corps Security to develop a dynamic, data-led internal communications strategy. At the heart of this initiative was the internal communications taskforce, which brought together key personnel from different levels of the business:
- Regional director
- Head of HR
- Communications administrator
- Executive director
Meeting fortnightly, this taskforce refines strategies, gathers and distributes key company updates, analyses engagement data, and reports findings to the board every month.
Key initiatives implemented
1. Corps monthly newsletter
A structured, engaging monthly newsletter was launched to improve communication effectiveness:
- Sent to all 3,500+ employees via MailChimp, allowing tracking of open rates, click-throughs, bounces, and unsubscribes.
- Hosted in a private online portal, providing additional data on employee engagement.
- Includes key updates such as:
- New contracts and contract retentions.
- Employee recognition (Colleague of the Month, long-service awards).
- A direct communication channel to the CEO.
- Engaging video content to support employees for whom English is a second language.
- Engagement levels are closely monitored, with employees categorised as:
- Red (Disengaged) – Unsubscribed employees flagged for management follow-up.
- Amber (At Risk) – Non-openers prompting targeted re-engagement efforts from managers.
2. “Corps meets…” video series
To create a more personal and engaging communication experience, Magenta helped launch a video interview series featuring:
- Charities supported by Corps Security.
- Key partners, suppliers, and industry leaders.
- Employees sharing their experiences and insights.
3. Employee recognition and rewards
A robust recognition and reward programme was implemented to boost morale and celebrate achievements:
- Colleague of the month awards (Regional & National).
- Long-service awards (5, 10, 20, and 25 years) presented by senior leadership.
- Back to the floor Initiative, where senior managers work alongside frontline employees, gaining direct insight into their roles and implementing meaningful workplace improvements.
- Regional awards programmes, blending serious and light-hearted categories to enhance engagement across all levels.
Ongoing enhancements and future plans
1. Employee feedback and adaptation
A company-wide survey is being introduced to gather feedback on the newsletter and explore preferred communication channels, such as WhatsApp, text messaging, and an employee portal. Insights from this survey will guide future refinements to the strategy.
2. London regional trial
A London-based pilot is testing regionalised communication approaches, including:
- A dedicated newsletter tailored to the London workforce.
- A private, employee-only TikTok account for engaging and creative content.
- Expanded regional awards programmes.
- Customer and client news updates.
3. Introduction of digital communication tools
To streamline real-time communication, Magenta is supporting the launch of:
- A Corporate WhatsApp Account for instant updates and two-way communication.
- Corps Connect via Reward Gateway, which integrates:
- Automated newsletter distribution.
- Personalised employee dashboards for payslips, holiday bookings, and direct manager messaging.
- A centralised news feed to keep employees informed.
4. Enhancing the annual conference
Magenta has introduced a structured communication plan to ensure key takeaways from the Corps Security annual conference are effectively shared across the workforce. This includes:
- Assigning specific roles to senior leaders for disseminating information.
- Establishing a structured timeline for follow-ups.
- Using multiple channels—newsletters, Reward Gateway, and WhatsApp—to reinforce key messages.
5. Turning survey insights into action
To ensure that feedback leads to real improvements:
- Survey results are broken down by region, allowing for targeted action.
- Regional Managers receive clear accountability measures for improvement.
- Progress is tracked and reported back to the board, ensuring transparency and sustained focus on engagement.
The impact: A more connected workforce
Magenta’s partnership with Corps Security has transformed internal communications, leading to measurable improvements in engagement. Key successes include:
- Higher newsletter engagement rates, with video content proving particularly effective.
- Stronger managerial involvement, ensuring key messages are relayed at every level.
- Enhanced employee recognition, fostering a culture of appreciation and belonging.
- Data-driven decision-making, enabling targeted interventions for disengaged employees.
- More accessible and interactive communication tools, ensuring employees stay informed and connected.
Conclusion
Through strategic planning, in-depth data analysis, and innovative communication methods, Magenta Associates has empowered Corps Security to build a truly connected workforce. By continuously evolving based on employee feedback, Corps Security has set a new benchmark for engagement within the security sector.
Magenta Associates remains committed to supporting Corps Security in fostering a more engaged, informed, and valued workforce.
To discover how Magenta Associates can revolutionise your internal communications, get in touch today.
